Harpers Bike Shop
Web Content — 2017. Knoxville, TN.
Harper's Bike Shop is one of the oldest shops in East Tennessee. Over the last 50+ years in business, they have helped the outstanding cycling community in Knoxville, TN grow beyond anyone's imagination.
Create impactful stills and video for the shop's web presence. The imagery needed to speak to the cycling community and incorporate some local flavor. We reached out to several local athletes in the area for that flavor, and they did an outstanding job.
Creating custom imagery also allowed the shop to showcase some of the lesser-known boutique and custom built brands that they carry, an aspect unique to Harpers in the area.
The images needed represent the culture of the shop – always have a beer at hand and don't take things too seriously.... Get outside and have some fun.